Tools & Resources
Free Marketing & Business Tools
Calculators, checkers and planners for the questions that come up in SEO, Meta Ads, copywriting, social media, web development and automation. Each one works on the numbers or text you enter, explains how it reaches its answer, and runs entirely in your browser.
60 free tools across 6 categories
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10 tools
SEO
Check titles and snippets, plan local SEO, test robots rules and model what organic leads are worth.
View all SEO tools → 10 toolsMeta Ads
Work out break-even ROAS, target CPA, budgets and lead costs from your own numbers.
View all Meta Ads tools → 10 toolsAI Copywriting
Check headlines, readability and vague language, and structure value propositions and pages.
View all AI Copywriting tools → 10 toolsSocial Media
Calculate engagement, build tracked links, plan content and work out what posting schedule you can sustain.
View all Social Media tools → 10 toolsWeb Development
Plan pages and scope, validate redirect maps, check contrast and interpret Core Web Vitals.
View all Web Development tools → 10 toolsAI Automation
Score processes for automation, calculate payback and plan workflows with the right human checkpoints.
View all AI Automation tools →Featured
Most useful places to start
Break-Even ROAS CalculatorFind the minimum ROAS your ads need before they stop losing money, plus your break-even CPA and a target ROAS for profit.Open tool Process Automation Suitability ScorecardAnswer 12 questions about a process to see whether it is worth automating, needs fixing first, or should keep a human in the loop.Open tool Redirect Map ValidatorPaste your old and new URLs to catch redirect chains, loops, conflicts and mass homepage redirects, then export clean rules.Open tool Social Media Content Calendar PlannerSet your posting days, platforms and content pillars to generate a balanced month of social posts you can export to a spreadsheet.Open tool Title Tag & Meta Description CheckerPreview how your title and meta description may appear in Google, with pixel-width estimates, truncation and keyword checks.Open tool Value Proposition BuilderAnswer six short questions about your customer and offer to get three structured value proposition drafts, plus a clarity check.Open tool
SEO tools
View all SEO tools (10) →
Title Tag & Meta Description CheckerPreview how your title and meta description may appear in Google, with pixel-width estimates, truncation and keyword checks.Open tool Local SEO Readiness CheckerAnswer 16 quick questions about your Google Business Profile, website, reviews and citations to see what is holding back local visibility.Open tool SEO ROI CalculatorEstimate what extra organic traffic is worth in leads, customers and revenue, and how long SEO investment takes to pay back.Open tool Google Review Rating CalculatorFind out how many new 5-star (or 4-star) reviews you need to lift your Google rating to a target, and how long it may take.Open tool
Meta Ads tools
View all Meta Ads tools (10) →
Break-Even ROAS CalculatorFind the minimum ROAS your ads need before they stop losing money, plus your break-even CPA and a target ROAS for profit.Open tool ROAS & Ad Profit CalculatorTurn ad spend and revenue into ROAS, cost per purchase and the profit the ads actually produced after product costs.Open tool Target CPA CalculatorWork out the most you can pay for a customer and a lead, using customer value, margin, repeat purchases and close rate.Open tool Meta Ads Budget CalculatorWork backwards from the number of customers you want to the monthly and daily Meta Ads budget, with every funnel step shown.Open tool
AI Copywriting tools
View all AI Copywriting tools (10) →
Value Proposition BuilderAnswer six short questions about your customer and offer to get three structured value proposition drafts, plus a clarity check.Open tool Headline AnalyzerScore a website or ad headline on length, clarity, specificity and reader focus, with every rule shown so you know what to change.Open tool Readability CheckerPaste website copy to get Flesch reading ease, grade level, long sentences, passive voice and dense paragraphs highlighted.Open tool Vague Language & AI Cliché CheckerHighlight buzzwords, empty claims and common AI-writing clichés in your copy, with plainer alternatives for each.Open tool
Social Media tools
View all Social Media tools (10) →
Social Media Content Calendar PlannerSet your posting days, platforms and content pillars to generate a balanced month of social posts you can export to a spreadsheet.Open tool Engagement Rate CalculatorCalculate engagement rate by followers, reach and impressions for a post or a period, and see which formula suits which question.Open tool UTM Link BuilderBuild tracked campaign links for social, email and ads with consistent naming, so GA4 shows exactly which posts bring visitors.Open tool Posting Capacity CalculatorWork out how many social posts a week your team can realistically sustain from the hours available and the time each format takes.Open tool
Web Development tools
View all Web Development tools (10) →
Redirect Map ValidatorPaste your old and new URLs to catch redirect chains, loops, conflicts and mass homepage redirects, then export clean rules.Open tool Website Project Scope EstimatorPick your pages, features and content needs to estimate the hours a website project takes and a cost range at your chosen rate.Open tool Website Page PlannerEnter your services, locations and goals to get a recommended page list and site structure, exportable as a sitemap plan.Open tool Website Redesign Readiness AssessmentAnswer 12 questions about your current site's results, content, technology and goals to see whether you need a redesign, a refresh or targeted fixes.Open tool
AI Automation tools
View all AI Automation tools (10) →
Process Automation Suitability ScorecardAnswer 12 questions about a process to see whether it is worth automating, needs fixing first, or should keep a human in the loop.Open tool Automation ROI CalculatorCompare the time and error costs an automation saves with what it costs to build and run, to see payback period and first-year ROI.Open tool Manual Task Cost CalculatorList your repetitive admin tasks with time and frequency to see what each costs per year, ranked, before you decide what to automate.Open tool Automation Priority MatrixRate several processes on value, effort and risk to rank them and place each in a quick-win, big-project, fill-in or avoid quadrant.Open tool
Recently added
New in the library
WordPress Maintenance Risk CheckerAnswer 12 questions about updates, backups, plugins, security and hosting to see how exposed your WordPress site is and what to fix first.Open tool Website Project Scope EstimatorPick your pages, features and content needs to estimate the hours a website project takes and a cost range at your chosen rate.Open tool Customer Review Phrase FinderPaste reviews, survey answers or enquiry emails to find the phrases customers repeat, grouped into problems, outcomes and praise.Open tool Vague Language & AI Cliché CheckerHighlight buzzwords, empty claims and common AI-writing clichés in your copy, with plainer alternatives for each.Open tool
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