Social Media tools
Free Social Media Tools
Planning and measurement tools for business social media. They work with the figures and ideas you enter, so you can plan a schedule you can keep, measure what matters and connect social activity to enquiries.
10 tools
Social Media Content Calendar PlannerSet your posting days, platforms and content pillars to generate a balanced month of social posts you can export to a spreadsheet.Open tool Engagement Rate CalculatorCalculate engagement rate by followers, reach and impressions for a post or a period, and see which formula suits which question.Open tool UTM Link BuilderBuild tracked campaign links for social, email and ads with consistent naming, so GA4 shows exactly which posts bring visitors.Open tool Posting Capacity CalculatorWork out how many social posts a week your team can realistically sustain from the hours available and the time each format takes.Open tool Content Repurposing PlannerTurn one blog post, video, webinar or case study into a checklist of platform-specific posts, spread over the following weeks.Open tool Social Media Character CounterPaste a post to check it against each platform's character limit and see roughly how much shows before "See more".Open tool Social Media Lead Funnel CalculatorTrace how monthly social reach turns into clicks, enquiries and customers, and see which step most limits your results.Open tool Social Media Platform SelectorAnswer eight questions about your customers, goals and content capacity to see which social platforms fit your business best, and why.Open tool Social Profile Optimisation ChecklistCheck your business profile on Instagram, Facebook or LinkedIn against 12 essentials, and get the fixes that make visitors follow or enquire.Open tool Engagement Drop DiagnoserCompare a good period with a recent one, tell us what changed, and get the most likely reasons your social engagement dropped.Open tool
Social Media Insights
Guides that go with these tools
- InsightHow to Repurpose Content for Social Media Without Repeating Yourself
- InsightWhich Social Media Metrics Actually Matter for a Business?
- InsightLinkedIn Personal Profile vs Company Page: Where Should You Post?
- InsightHow to Get Leads From Social Media as a Service Business
Other tool categories
Next step
Want a social content system your team can actually keep up?
Tell us about your brand, audience and capacity. We will outline a realistic content and posting approach.