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Scale Digital Media

AI Automation · Planner

Automation Priority Matrix

When there are several things you could automate, the hard part is choosing the order. Rate each process for value (time and errors saved), effort (how hard it is to build and maintain) and risk (what happens if it goes wrong). The matrix ranks them and sorts them into quick wins, major projects, fill-ins and ones to avoid for now.

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Your candidate processes

Value: 5 = saves lots of time or errors. Effort: 5 = hard to build or maintain. Risk: 5 = serious harm if it goes wrong. Up to 50 lines.

How processes are ranked

Priority score = value × 2 − effort − (risk − 1) × 0.5

Value counts double because a process has to save meaningful time or errors to be worth doing at all. Effort reduces the score directly. Risk reduces it more gently, because risk can usually be managed with checks and approvals rather than avoided entirely.

Quadrants

Low effort (1–2)High effort (3–5)
High value (4–5)Quick wins: do these firstMajor projects: plan properly, do in phases
Lower value (1–3)Fill-ins: do when convenientAvoid for now: cost likely outweighs benefit

Any process rated risk 4 or 5 is flagged for a human approval step, whatever its quadrant. These rules are a simple, transparent heuristic. Adjust the ratings rather than the formula if something feels wrongly placed.

Rating consistently

  • Value: use annual hours or cost from the Manual Task Cost Calculator to anchor ratings.
  • Effort: consider how many systems are involved, whether they connect easily, and how many exceptions there are.
  • Risk: consider customer impact, money movement, sensitive data and how easily a mistake can be undone.

Rate with the people who do the work; they know where the exceptions are. For a deeper check on any single process, use the Automation Suitability Scorecard.

Next step

Found a process worth automating?

Describe the workflow. We will map where automation genuinely helps, where a person should stay involved, and what it would take to build.