Meta Ads tools
Free Meta Ads Calculators
Calculators and planners for Facebook and Instagram advertising. They use the numbers you enter, not your ad account, so you can sanity-check campaign economics before you spend or while you review results.
10 tools
Break-Even ROAS CalculatorFind the minimum ROAS your ads need before they stop losing money, plus your break-even CPA and a target ROAS for profit.Open tool ROAS & Ad Profit CalculatorTurn ad spend and revenue into ROAS, cost per purchase and the profit the ads actually produced after product costs.Open tool Target CPA CalculatorWork out the most you can pay for a customer and a lead, using customer value, margin, repeat purchases and close rate.Open tool Meta Ads Budget CalculatorWork backwards from the number of customers you want to the monthly and daily Meta Ads budget, with every funnel step shown.Open tool Lead Cost & Lead Quality CalculatorSee your real cost per lead, per qualified lead, per booked call and per customer, and where leads drop out.Open tool Creative Testing Budget PlannerPlan how much budget and how many days a Meta creative test needs before the results mean anything.Open tool Ad Frequency & Creative Fatigue CheckerPaste a few weeks of reach, impressions, clicks and results to see frequency trends and whether creative fatigue is setting in.Open tool Meta Ad Copy Length CheckerCheck Facebook and Instagram ad text against recommended lengths and see what shows before "See more".Open tool Retargeting Audience Size EstimatorEstimate how many website visitors you can retarget on Meta and what daily budget keeps frequency sensible.Open tool Meta Tracking Setup ChecklistAnswer 12 questions about your Meta Pixel, Conversions API and events to find the tracking gaps that skew results.Open tool
Meta Ads Insights
Guides that go with these tools
- InsightMeta Retargeting for Service Businesses: What Actually Works
- InsightMeta Ad Fatigue: How to Spot It and When to Refresh Creative
- InsightWhy Are My Meta Lead Ads Bringing in Poor-Quality Leads?
- InsightMeta Conversions API: Do You Need It and What Does It Fix?
Other tool categories
Next step
Know your numbers but need campaigns that hit them?
Share your offer, spend and targets. We will show you where the budget is leaking and what we would test next.