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Scale Digital Media

AI Automation · Decision tool

Automation Platform Selector

Zapier, Make and n8n can all connect apps and automate workflows, but they suit different teams. Answer eight questions about who will build and maintain the automations, which apps you use, how complex and how high-volume the workflows are, and how much control you need over your data. The selector scores each platform and explains why.

Free, no sign-up. Runs in your browser: nothing you enter is stored or sent to us.

Your situation

How the platforms differ

ZapierMaken8n
Best forNon-technical teams, quick wins, mainstream appsVisual building of more complex workflows, cost-conscious volumeTechnical teams, custom logic, AI-heavy workflows, data control
Learning curveLowestModerateHighest (especially self-hosted)
App libraryLargestLargeSmaller, but any API can be connected
Complex logicPossible, gets expensive and fiddlyStrong (routers, iterators, error handlers)Strong, with code where needed
HostingCloud onlyCloud onlyCloud or self-hosted
Cost at high volumeUsually highestUsually lowerLowest if self-hosted (but you run the server)

We have deliberately left out prices because all three change their plans often; check current pricing before committing. The comparison is based on how the platforms are designed, which changes much more slowly.

How the scoring works

Each answer adds or removes points for each platform. For example, a non-technical team adds points to Zapier and removes them from n8n; “data must stay on our servers” strongly favours self-hosted n8n; very high volume favours Make and n8n. The reasons are listed with the result.

Choosing well

  • Pick based on who will maintain the automations in a year, not who builds them this month.
  • Start with your most valuable workflow and build it on a free or trial plan before committing.
  • Mixing platforms is possible, but each one you add is another thing to monitor.

Our full comparison: Zapier vs Make vs n8n.

Next step

Found a process worth automating?

Describe the workflow. We will map where automation genuinely helps, where a person should stay involved, and what it would take to build.