How the phrase finder works
- Splits the text into sentences and lower-case words.
- Counts phrases of two, three and four words, ignoring phrases made only of common words (“it was a”, “and the”).
- Removes overlaps, so if “fixed the boiler” and “fixed the boiler in” appear equally often, only the more complete phrase is shown.
- Sorts sentences into themes using simple signal words: problems (“worried”, “struggled”, “before”, “nightmare”), outcomes (“now”, “finally”, “saved”, “results”) and praise (“friendly”, “professional”, “recommend”).
It does not use AI or judge sentiment. It surfaces patterns for you to read, which is the useful part of voice-of-customer research.
Where to find customer language
- Your Google, Trustpilot or Facebook reviews (copy and paste the text).
- Competitor reviews, especially 3-star ones, which often explain what customers wish was better.
- Enquiry forms and emails: how people describe the problem before they know your terminology.
- Post-purchase surveys: “What nearly stopped you buying?” and “What would you tell a friend?”
Using what you find
- Problem phrases make strong headlines and ad hooks because readers recognise their own situation.
- Outcome phrases belong in subheadings and benefit bullets.
- Praise phrases tell you which proof to show: if people keep mentioning “tidy” or “on time”, feature that.
Feed the best phrases into the Value Proposition Builder, and read voice of customer research: how to find the words that sell for the full method.