How the page list is built
- Core pages, always: Home, About, Contact, Privacy Policy. Most sites also need a Services overview once there are three or more services.
- One page per main service: each service people search for separately deserves its own page so it can rank and answer specific questions.
- Location pages: only for the areas you list, and only where you can write genuinely local content.
- Goal-driven pages: Reviews/Case studies for trust, Pricing when you can publish it, a Booking page, Shop pages, a Blog or guides hub, FAQ, and Careers if you are hiring.
- Legal extras: Terms for online sales or bookings, and a Cookie policy if you use non-essential cookies.
Each page is given a suggested URL, a parent (for menu structure) and a purpose. The rules reflect what most small service and ecommerce businesses need; adjust freely.
Why more pages is not always better
Pages without a clear purpose or unique content dilute the site and cost time to maintain. Every page should either answer a real question, target a search people make, or move visitors closer to contacting you. Our article how many pages a business website actually needs covers this in detail.
From plan to build
Take the CSV to your designer or developer as the agreed scope, estimate effort with the Website Project Scope Estimator, and if you are replacing an existing site, map old URLs to the new ones with the Redirect Map Validator.