How the match is measured
- Key terms: both texts are reduced to meaningful words (common words like “the” and “our” are removed, simple plurals are matched). The score is the share of the ad’s key terms that also appear on the page.
- Numbers and prices: any figures in the ad (“£79”, “24/7”, “30%”) should appear on the page. Missing numbers are flagged separately, because a missing price or discount is the most noticeable mismatch.
- Offer words: words like “free”, “discount”, “same-day” or “guarantee” in the ad should be repeated on the page.
- Location: capitalised place-like words in the ad are checked on the page.
Above 60% of key terms matched with no missing numbers is a strong match. These are practical thresholds, not a published standard.
Fixing a weak match
- Repeat the ad’s main promise in the page headline, using the same key words.
- Show the price, discount or offer from the ad in the first screen.
- If you run several different ads, consider a page (or a headline variant) for each main angle.
- Keep the same visual style and imagery where possible so the page feels like the next step, not a different site.
Check the ad copy itself with the Meta Ad Copy Length Checker, and the page’s button with the CTA Checker.